This project explores the tensions between the commercial constructions of youth cultures and the lived experiences of the embodied young person. It addresses how the tween girl is narrowly defined as a white heterosexual consuming subject and how she engages with such framings. This research has two main goals. The first is to explore how the cultural industries of girlhood, including digital media properties and global transmedia conglomerates, contribute to the synergistic forces of global capitalism to produce the tween as a global assemblage. The second goal is to explore what girls do with the tween cultures that are produced for them—but rarely by them—by asking how they negotiate these resources of subjectivity in their everyday lives and by looking at the immaterial labour of their participation in digital media and social media networks. This study will move beyond the work that is currently being done in the fields of critical technology studies, media studies, and girls’ studies by exploring how girls engage with a construction of girlhood that dominates much of the transnational mediascape and meets the needs of the global marketplace. In doing so we will uncover some of the tensions between the commercial worlds of youth cultures and the lived experiences of the embodied young person.
Living Tweeness
